Winter 2007 Volume 48, Number 2 Buy this issue $24.95

Contraria
The Myth of Commoditization
Michael Schrage

In Context
Should Business Care About Obesity?
Kathleen Seiders and Leonard L. Berry

In Practice
The Science and Fiction of Meetings
Steven G. Rogelberg, Cliff Scott and John Kello

Innovation
Why Companies Should Have Open Business Models
Henry W. Chesbrough

Leadership
Bridging the Gap Between Stewards and Creators
Robert D. Austin and Richard L. Nolan

Branding
Viewing Brands in Multiple Dimensions
Pierre Berthon, Morris B. Holbrook, James M. Hulbert and Leyland Pitt

Sustainability
Collaborating for Systemic Change
Peter M. Senge, Benyamin B. Lichtenstein, Katrin Kaeufer, Hilary Bradbury and John S. Carroll

Global Business
Improving Work Conditions in a Global Supply Chain
Richard M. Locke and Monica Romis

Marketing
The Continuing Power of Mass Advertising
Paul F. Nunes and Jeffrey Merrihue

Goverance
Are You Underutilizing Your Board?
Chris Thomas, David Kidd and Claudio Fernández-Aráoz

Managing People
Decision Downloading
Phillip G. Clampitt and M. Lee Williams

Strategy
Sustainability Through Servicizing
Sandra Rothenberg

Agenda
Suing Your Software
Ken McGee

INTELLIGENCE: New developments, research and ideas in management

Conflict in the Workplace
Larry Yu

The Benefits of a Coaching Culture
Larry Yu

Strategic Supply Management
Carlos Niezen, Wulf Weller and Heidi Deringer

What’s the Best Way to Pay Employees?
Alden M. Hayashi

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