Fall 2007 Volume 49, Number 1 Buy this issue $24.95

In Context
Intuitive Decision Making
Kurt Matzler, Franz Bailom and Todd A. Mooradian

In Practice
Making People Decisions in the New Global Environment
Claudio Fernández-Aráoz

Information Technology
The Trouble With Enterprise Software
Cynthia Rettig

E-Business
How to Plan E-Business Initiatives in Established Companies
Amit Basu and Steve Muylle

Intellectual Property
How Executives Can Enhance IP Strategy and Performance
Markus Reitzig

Product Development
Designing the Right Product Offerings
David S. Evans and Karen L. Webster

Branding
Measuring Brand Health to Improve Top-Line Growth
Julie Dexter Berg, John M. Matthews and Constance M. O’Hare

Innovation
Breakthroughs and the “Long Tail” of Innovation
Lee Fleming

Strategy
The Four Models of Corporate Entrepreneurship
Robert C. Wolcott and Michael J. Lippitz

Innovation
Strategic Innovation at the Base of the Pyramid
Jamie Anderson and Costas Markides

INTELLIGENCE: New developments, research and ideas in management	Free Full Text
When Consumers Go to Extremes Examining Classified Boards The Quality Effect on Word of Mouth Discounting Do’s and Don’ts Jeffrey M. Stibel Learning to Innovate

[top] [back]