Winter 2006 Volume 47, Number 2 Buy this issue $24.95

Capturing the Real Value of Innovation Tools
Stefan H. Thomke

Improving Capabilities Through Industry Peer Networks
Stoyan V. Sgourev and Ezra W. Zuckerman

Generating Premium Returns on Your IT Investments
Peter Weill and Sinan Aral

How Social-Cause Marketing Affects Consumer Perceptions
Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller and Carlos E. Basurto Meza

Creating New Markets Through Service Innovation
Leonard L. Berry, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader and Thomas Dotzel

Reducing the Risks of New Product Development
Susumu Ogawa and Frank T. Piller

The Microeconomics of Customer Relationships
Fred Reichheld

The Art of Making Smart Big Moves
Paul Strebel and Anne-Valérie Ohlsson

The Seven Disciplines for Venturing in China
Ajit Kambil, Victor Wei-Teh Long and Clarence Kwan

In Practice
Taming the Volatile Sales Cycle
Robert B. Miller

Agenda
Four Keys to Managing Emergence
Ann Majchrzak, Dave Logan, Ron McCurdy and Mathias Kirchmer

In Context
The Elements of a Clear Decision
Luda Kopeikina

Fieldwork
The Marketing Consequences of Competitor Lawsuits
Betsy D. Gelb and Darren Bush

Opinion
Is Strategy a Bad Word?
Cristian Mitreanu

INTELLIGENCE: New developments, research and ideas in management

Successful Business Process Outsourcing
Lauren Keller Johnson

Attractive By Association
Larry Yu

Behind the Cost-Savings Advantage
Larry Yu

When Manufacturers Go Retail
Kyle Cattani, Hans Sebastian Heese, Wendell Gilland and Jayashankar Swaminathan

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