Winter 1995 Volume 36, Number 2

How to Manage an IT Outsourcing Alliance
F. Warren McFarlan and Richard L. Nolan

Scenario Planning: A Tool for Strategic Thinking
Paul J. H. Schoemaker

The Case for Expressive Systems
Richard Pawson, Jean-Louis Bravard and Lorette Cameron

Reassessing the Japanese Distribution System
John Fahy and Fuyuki Taguchi

Electronic Markets and Virtual Value Chains on the Information Superhighway
Robert Benjamin and Rolf Wigand

Understanding Organizations as Learning Systems
Edwin C. Nevis, Anthony J. DiBella and Janet M. Gould

Best Practice for Customer Satisfaction in Manufacturing Firms
Abbie Griffin, Greg Gleason, Rick Preiss and Dave Shevenaugh

Improve Data Quality for Competitive Advantage
Thomas C. Redman

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