Books

MIT Sloan Management Review Book Series

Smart Globalization is a compendium of leading-edge thinking on global strategy. The central premise underlying the book is that globalization can be a double-edged sword. The global or globalizing firm has the potential to reap several types of benefits such as the vast potential of a much larger market arena, opportunities to capture scale- and location -based coast efficiencies, and exposure to a multiplicity of new product and process ideas. However, globalization also exposes the firm to a number of strategic and organizational challenges emanating from a dramatic increase in diversity, complexity and uncertainly. Contributors include: David J. Arnold, Christopher A. Bartlett, Julian M. Birkinshaw, J. Stewart Black. Joseph N. Fry, Sumantra Ghoshal, Vijay Govindarajan, Hal B. Gregersen, Anil K. Gupta, Stuart L. Hart, W. Chan Kim, Bruce Kogut, David L. Levy, Renee A. Mauborgne, Allen J. Morrison, Mark B. Milstein, Das Narayandas, John A. Quelch, Gordon Swartz, Stephen E. Weiss, and George S. Yip.

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