Join our e-mail list.

FREE TRIAL ISSUE

Full Name

Street Address
Street Address 2

City

State

Country

Zip/Postal Code

Email Address

United States
Canada
International

Business Insight A collaboration with

CORPORATE REPUTATION

Does Being Ethical Pay?

Moving toward ‘socially responsible’ production appears to be a wise investment

That and more in the latest Business Insight, including:

ORGANIZATION: Four Strategies for
Offshore ‘Captive’ Centers
INNOVATION: Shape of Things to Come
STRATEGY: All for One
MARKETING: United We May Stand
TECHNOLOGY: Open-Source Software:
How the Stock Market Views It
GLOBAL BUSINESS: Making It in China
EXECUTIVE BRIEFING: A New Approach for Airlines

Sponsor:

Online Preview

OPERATIONS

Sharing Global Supply Chain Knowledge

Matthew B. Myers and Mee-Shew Cheung
In the supply chain, knowledge sharing may accrue advantages to either the buyer or the seller, depending on the environmental and organizational conditions encountered.

Sponsor

MARKETING

Giving Customers a Fair Hearing

Anthony W. Ulwick and Lance A. Bettencourt
Surveys that ask for reactions to potential solutions do not define customer need. Rather, companies should tap customer expertise by having customers define the job that a product or service must perform.

MANAGING REPUTATION

What the Media Is Really Telling You About Your Brand

Grahame Dowling and Warren Weeks

Media profiling is an analysis of the specific words and phrases that people and journalists use to describe and evaluate a company. Using the example of Apple Inc., the authors show how media profiling provides data and a plan for managing brand reputation.

Complete table of contents

COLUMNS AND DEPARTMENTS

MANAGING PEOPLE

Crucibles of Leadership Development

Robert J. Thomas

Aspiring leaders need guidance on how to mine their business experiences for insight about leading and adapting to change. Hells Angels and Mormons provide surprising examples of enabling experiential learning.

GLOBAL BUSINESS

How to Win in Emerging Markets

Satish Shankar, Charles Ormiston, Nicolas Bloch, Robert Schaus and Vijay Vishwanath

Leading consumer product companies have figured out how to navigate emerging markets. New case studies expose six key approaches.

INTELLIGENCE

New developments, research and ideas in management

The Make-or-Buy Question in Mature Industries How to Replicate Success The World Might Be Small, but Not for Everyone The Consequences of China's Rising Global Heavyweights A New Way to Collaborate Learning to Innovate

Free Full Text

ON THE OTHER HAND

The Beneficent Dragon

Joseph Fuller

Free Full Text

Complete table of contents

Enter a search term
Username	Password
Forgotten your password?

Join our e-mail list.

POPULAR ARTICLES

FREE TRIAL ISSUE

Business Insight A collaboration with

Does Being Ethical Pay?

Online Preview

OPERATIONS

Sharing Global Supply Chain Knowledge

Spring 2008 Issue

FEATURE ARTICLES

MARKETING

Giving Customers a Fair Hearing

MANAGING REPUTATION

What the Media Is Really Telling You About Your Brand

Grahame Dowling and Warren Weeks

More from the Spring Issue:

COLUMNS AND DEPARTMENTS

MANAGING PEOPLE

Crucibles of Leadership Development

Robert J. Thomas

GLOBAL BUSINESS

How to Win in Emerging Markets

Satish Shankar, Charles Ormiston, Nicolas Bloch, Robert Schaus and Vijay Vishwanath

INTELLIGENCE

The Make-or-Buy Question in Mature Industries How to Replicate Success The World Might Be Small, but Not for Everyone The Consequences of China's Rising Global Heavyweights A New Way to Collaborate Learning to Innovate

ON THE OTHER HAND

The Beneficent Dragon

Joseph Fuller