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Business Insight A collaboration with

LEADERSHIP

In Search of Growth Leaders

Most companies have managers who can turbocharge results. The trick is finding—and nurturing—them.

That and more in the latest Business Insight, including:

CUSTOMER SERVICE: How Offshore
Outsourcing Affects Customer
Satisfaction
GLOBAL BUSINESS: Misunderstanding
the Chinese Worker
E-COMMERCE: What E-Tailers Can
Learn From Airline Pricing
STRATEGY: Thinking About Tomorrow
EXECUTIVE BRIEFING Software Firm Is
Open for Innovation
ORGANIZATION Follow the Leaders
INNOVATION: Oops!

Sponsor:

Managing Reputation

Unconventional Insights for Managing Stakeholder Trust

Michael Pirson and Deepak Malhotra

Employees, vendors, shareholders, customers and partners — gain their trust and the benefits to your company are substantial. A study reveals what generates trust among different stakeholder groups.

Strategy

Linking Customer Loyalty to Growth

Timothy L. Keiningham, Lerzan Aksoy, Bruce Cooil and Tor Wallin Andreassen

In search of the perfect metric — is there one singular measure of customer satisfaction that links definitively with financial growth?

COLUMNS AND DEPARTMENTS

In Practice

The Incrementalist (or, What's the Small Idea?)

Josh Hyatt

Entrepreneur Joe Fox does not count on large-scale innovations to move his business forward. Rather, he relies on a steady supply of “mini-innovations” to keep his companies ahead of megacompetitors.

Marketing

A Plan to Invent the Marketing We Need Today

Yoram (Jerry) Wind

Academic marketing scientists have developed many rigorous models of analysis, technique and prediction over the past half century. Alas, the relevance of these models has faded. Seven strategies to balance rigor and relevance.

INTELLIGENCE

New developments, research and ideas in management

A Surprising Truth About Geographically Dispersed Teams A Mind for Brand Extensions The High Cost of Political Influence International Perspectives on Counterfeit Trade Learning From Global Cities Where the Best — and Worst — Ideas Come From The Impact of Technological Innovation on Outsourcing Decisions

Free Full Text

The Richard Beckhard Memorial Prize

Complete table of contents

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POPULAR ARTICLES

FREE TRIAL ISSUE

Business Insight A collaboration with

In Search of Growth Leaders

Summer 2008 Issue

FEATURE ARTICLES

Managing Reputation

Unconventional Insights for Managing Stakeholder Trust

Michael Pirson and Deepak Malhotra

Strategy

Linking Customer Loyalty to Growth

Timothy L. Keiningham, Lerzan Aksoy, Bruce Cooil and Tor Wallin Andreassen

COLUMNS AND DEPARTMENTS

In Practice

The Incrementalist (or, What's the Small Idea?)

Josh Hyatt

Marketing

A Plan to Invent the Marketing We Need Today

Yoram (Jerry) Wind

INTELLIGENCE